Ashutosh Singla
About Ashutosh Singla
Ashutosh Singla is the co-founder of BIK, an intelligent marketing platform based in Bengaluru, India, designed to enhance ROI by transforming social media conversations into revenue.
Co-Founder of BIK
Ashutosh Singla is a co-founder of BIK, an intelligent marketing platform. The platform supports brands in driving ROI through efficient conversation management. By leveraging targeted interactions, BIK aims to convert social media conversations directly into revenue. Formerly known as Bikayi, BIK is based in Bengaluru, KA, India, but offers remote work opportunities to its team.
About BIK's Marketing Technology
BIK specializes in facilitating B2B marketing within the e-commerce sector. The platform is optimized to support campaigns across major social media channels such as Facebook, Instagram, and WhatsApp. It prioritizes automating interactions, using features like personalized and gamified nudges to engage customers effectively. These capabilities help businesses streamline their marketing efforts and achieve a notable return on investment without the need for extensive website optimization.
Platform Features of BIK
BIK's platform boasts a variety of features designed to enhance marketing efficiency and customer engagement. Notable functionalities include personalized nudges, intelligent campaign automation, and smart segmentation for targeted marketing. Furthermore, the platform facilitates 2-way communications across various channels like Instagram, WhatsApp, Messenger, Gmail, and Web push. Businesses can also benefit from features like abandoned cart recovery and detailed customer data insights.
BIK's Business Impact and ROI
BIK has demonstrated a tangible impact on business performance, particularly in the e-commerce sector. The platform effectively captures customers before they land on websites, thus increasing visitor numbers by 60% and purchase rates by 20%. Additionally, BIK's tools and insights claim to deliver an ROI of over 137X. These efficiencies highlight the platform's effectiveness in maximizing revenue through intelligent marketing strategies.
Participation in Y Combinator S20
BIK was a participant in the Y Combinator S20 batch. This involvement provided the company with access to resources, mentorship, and networking opportunities essential for scaling its business. The Y Combinator accelerator program is known for nurturing startups and aiding them in achieving significant milestones in their growth journey.