Matt Ream
About Matt Ream
Matt Ream serves as the Director of Product Marketing at BillingPlatform, bringing extensive experience in marketing and product management from previous roles at various companies, including Zuora and Leeyo Software. He specializes in demand generation, account-based marketing, and utilizes diverse marketing techniques to enhance brand awareness and lead generation.
Work at BillingPlatform
Matt Ream serves as the Director of Product Marketing at BillingPlatform, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance product visibility and drive customer engagement. His responsibilities include managing product positioning, conducting market research, and collaborating with cross-functional teams to align marketing initiatives with business objectives. His expertise in demand generation and account-based marketing supports BillingPlatform's growth in the competitive B2B SaaS landscape.
Previous Experience in Product Marketing
Prior to his current role, Matt Ream held several positions in product marketing. He worked at RecVue as Director of Product Marketing from 2021 to 2022. Before that, he was the Director of Product Marketing at Leeyo Software from 2014 to 2017. His experience also includes a five-year tenure at Jeppesen, a Boeing Company, where he served as Senior Product Marketing Manager. These roles contributed to his development of comprehensive marketing strategies aimed at increasing brand awareness and generating qualified leads.
Education and Expertise
Matt Ream earned his MBA from the Marriott School of Business at Brigham Young University, where he studied Finance and Marketing. He also holds a Bachelor of Arts in International Relations from Brigham Young University. His educational background complements his professional expertise in marketing automation tools such as Marketo, Act-On, and HubSpot. He is skilled in web analytics and web content strategy, which he utilizes to optimize online marketing efforts.
Background in Marketing and Analytics
Matt Ream has a diverse background in marketing and analytics, with experience dating back to the early 1990s. He worked as a Consumer Database Marketing Analyst and Financial Analyst at MCI Telecommunications Corporation. His roles have included managing trade shows, creating editorial calendars for content marketing, and employing SPIN Selling techniques to enhance sales enablement. His extensive experience across various companies has equipped him with a strong foundation in product marketing for B2B SaaS startups and enterprise companies.
Achievements in Marketing Strategy
Throughout his career, Matt Ream has developed comprehensive marketing strategies that focus on increasing brand awareness and generating qualified leads for B2B companies. His approach includes utilizing a variety of marketing techniques such as webinars, podcasting, and social media to enhance thought leadership. His strong focus on building robust product marketing foundations has contributed to the success of the organizations he has worked with.