Courtney Loyd
About Courtney Loyd
Courtney Loyd serves as the Vice President of Account Management at BILT Incorporated, bringing extensive experience in account management and marketing across various industries. With a background that includes leadership roles at McCann Worldgroup, American Airlines, and Targetbase, Loyd is recognized for leveraging analytics to drive client results.
Work at BILT
Courtney Loyd currently holds two positions at BILT Incorporated, serving as Vice President of Account Management since 2021 and as Director of Brand Support Marketing since 2019. In these roles, Loyd focuses on managing client relationships and overseeing marketing strategies that enhance brand support. BILT is known for its innovative 3D Intelligent Instructions®, which aim to improve user experiences and product assembly processes.
Previous Experience in Account Management
Before joining BILT, Courtney Loyd held several significant roles in account management. She worked at McCann Worldgroup as Vice President, Account Director for ten years, where she developed client strategies in the Dallas/Fort Worth area. Following that, she served as Account Director at Tribal Worldwide for two years and as Vice President, Client Service at Targetbase for five years. These positions contributed to her expertise in managing campaigns across various platforms.
Education and Expertise
Courtney Loyd earned her Master of Business Administration (MBA) from Purdue University in 2021. She also studied at The University of Texas at Austin from 1995 to 1999. Loyd possesses strong skills in strategy development, analytics, and optimization, and has a solid foundation in digital marketing and advertising. Her expertise spans multiple industries, including automotive, travel, e-commerce, and home remodeling.
Background in Project Management
Courtney Loyd began her career as a Marketing Coordinator at SANIJET Pipeless Hydrotherapy in 2000. She then transitioned to American Airlines, where she worked as a Project Manager for AA.com for two years. This early experience laid the groundwork for her future roles in account management and marketing, enabling her to develop skills in crisis management, team management, and internal communications.
Skills and Competencies
Courtney Loyd is recognized for her ability to utilize intelligence and analytics to drive results for clients. She has strong communication, presentation, organizational, and problem-solving skills. Loyd is experienced in managing global, national, and local campaigns and is skilled in qualitative and quantitative research, media planning, and competitive analysis. Her background includes crisis management and cross-agency integration.