Kristin Ballard Schultz
About Kristin Ballard Schultz
Kristin Ballard Schultz is a Senior Product Marketing Manager at BioRender, where she has been employed since 2024. She has extensive experience in marketing and public relations, having held various roles at companies such as Cox Automotive Inc., Salesforce, and Porsche Cars North America.
Work at BioRender
Kristin Ballard Schultz currently serves as a Senior Product Marketing Manager at BioRender, a role she has held since 2024. In this position, she has developed account-based marketing strategies that emphasize personalized customer engagement. Additionally, she has implemented go-to-market strategies that align with BioRender's product offerings and customer needs. Kristin has also created enablement collateral to assist sales teams in effectively communicating the value proposition of BioRender's products.
Previous Experience at Cox Automotive Inc.
Kristin held multiple roles at Cox Automotive Inc. from 2014 to 2018. She began as a Senior Public Relations Specialist, followed by a position as Associate Manager, Public Relations. She then transitioned to Manager, Field Marketing and Sales Enablement, and later served as Manager, Marketing - Kelley Blue Book. Her tenure at Cox Automotive Inc. spanned over four years, during which she gained extensive experience in public relations and marketing.
Experience at Calendly and Salesforce
Before joining BioRender, Kristin worked at Calendly as Senior Product and Solutions Marketing Manager from 2022 to 2024. Prior to that, she was with Salesforce as Global Field Marketing Lead for Customer Engagements from 2019 to 2022. In these roles, she focused on product marketing and customer engagement strategies, contributing to the overall marketing efforts of both companies.
Background in Communications
Kristin's career began in communications, with her first role as an Assistant Account Executive at Brandware Public Relations from 2010 to 2012. She then worked at Porsche Cars North America as an Internal and Corporate Communications Specialist and later as a Product Communications Specialist. This background provided her with a solid foundation in public relations and corporate communications.
Education and Professional Development
Kristin studied Journalism with a focus on Public Relations at The University of Georgia, where she earned her ABJ degree. In 2023, she completed a program at the Product Marketing Alliance. Additionally, she participated in the Pathbuilders Percepta Leadership Program, further enhancing her leadership and marketing skills.