Piper Stull Lane
About Piper Stull Lane
Piper Stull Lane serves as the Director of Product Marketing at BioRender, bringing extensive experience in product marketing and brand strategy from previous roles at companies like Splash, DataGrail, and Tableau Software.
Current Role at BioRender
Piper Stull Lane holds the position of Director of Product Marketing at BioRender since 2023. In this role, she is responsible for leading marketing initiatives that enhance product visibility and user engagement. Her focus includes developing strategies that align with the company's goals and addressing the needs of its user base.
Previous Experience at Splash
Piper Stull Lane worked at Splash (SplashThat.com) in various roles from 2019 to 2022. She served as Director of Product Marketing for two years, where she focused on product positioning and market strategies. Additionally, she held the position of Head of Marketing for five months and was a Senior Manager in Product Marketing for one year, contributing to the company's marketing efforts during her tenure.
Background in Marketing and Media
Piper Stull Lane has a diverse background in marketing and media. She worked as Editorial and Digital Media Manager at Organic Spa Magazine from 2013 to 2014. Her experience also includes serving as Director of Marketing at Teach.org from 2017 to 2019 and as Product Marketing Manager at Tableau Software from 2015 to 2017, where she developed marketing strategies and content production.
Education and Expertise
Piper Stull Lane earned a Bachelor of Arts (BA) in Environmental Studies from Oberlin College. She possesses expertise in creating personalized experiences that scale, with a focus on self-service platforms and targeted campaigns. Her skills include roadmap strategy, content production, and program optimization, emphasizing analytics to drive marketing effectiveness.
Professional Skills and Focus
Piper Stull Lane specializes in engaging audiences through high-quality content and technical marketing leadership. She is passionate about working with organizations that prioritize conscience in their operations and values creativity and nuance in marketing strategies. Her approach integrates analytics to optimize marketing programs and enhance user experiences.