Louise Kidd
About Louise Kidd
Louise Kidd is a New Technology Specialist at Biosense Webster, where she has worked since 2020. She has a background in Biomedical Sciences from Newcastle University and specializes in the CARTO 3 system for heart arrhythmias.
Work at BioSense Webster
Louise Kidd has been employed at BioSense Webster as a New Technology Specialist since 2020. In this role, she focuses on advancing the integration of new technologies within the healthcare sector. Prior to her current position, she served as a Technical Specialist at BioSense Webster from 2016 to 2020. During her tenure, she developed expertise in the CARTO 3 system, a 3D mapping technology used for diagnosing and treating heart arrhythmias.
Education and Expertise
Louise Kidd studied Biomedical Sciences at Newcastle University from 2011 to 2014, where she earned a degree in Biomedical Science. Her academic background provides her with a solid foundation in the biological and medical sciences, which she applies in her current role. She specializes in the CARTO 3 system, offering technical expertise in cardiac mapping and solutions for arrhythmia patients.
Background in Health Economics
Before joining BioSense Webster, Louise Kidd worked at Johnson & Johnson as a Health Economics and Marketing Access Research Assistant from 2015 to 2016. In this position, she contributed to the production of clinical and economical marketing materials for the EMEA Health Economics and Market Access team. This experience enhanced her understanding of the intersection between healthcare economics and marketing strategies.
Marketing Strategy Experience
Louise Kidd has experience in shifting marketing strategies within the NHS environment. She has transitioned approaches from cost-focused models to value-focused strategies, aligning marketing efforts with the evolving needs of healthcare providers and patients. This expertise is particularly relevant in the context of healthcare technology and patient care.