Ricardo Bonassi
About Ricardo Bonassi
Ricardo Bonassi is an Executive Territory Manager at Biosense Webster, specializing in healthcare sales and marketing strategies in the Latin American market. He has a strong background in product management, technical project management, and new product launches, with a notable history of driving significant growth in various roles.
Work at BioSense Webster
Ricardo Bonassi has been serving as the Executive Territory Manager at BioSense Webster since 2022. In this role, he focuses on healthcare sales and marketing strategies, particularly within the Latin American market. His responsibilities include overseeing product management and employee education programs, which are designed to contribute to the company's growth. His experience in the healthcare sector allows him to implement effective sales enablement tools and manage new product launches.
Education and Expertise
Ricardo Bonassi holds a Master of Science in Engineering (MSE) with a focus on Engineering Management from The University of Texas at Austin, where he studied from 2012 to 2013. He also earned a Bachelor of Science in Electronic Engineering (BSEE) from Universidade Presbiteriana Mackenzie, completing his studies from 2000 to 2005. His expertise encompasses new product launches, technical project management, and effective communication, which are essential for success in his current role.
Background
Ricardo Bonassi's professional background includes significant roles in various organizations. Before joining BioSense Webster, he worked at Abbott as the Director of Marketing for Electrophysiology and Heart Failure in Canada and Latin America from 2017 to 2022. Prior to that, he spent ten years at St. Jude Medical as Sr. Manager of Market Development and Capital Services. His career also includes positions at Agilent Technologies/HP and a project internship at High Technology.
Achievements
Ricardo Bonassi is recognized for his contributions to innovative product management and employee education programs that have positively impacted company growth. Notably, he played a pivotal role in establishing a sales and clinical organization for the Heart Failure Market in Latin America, achieving over 100% year-over-year growth in 2017. His colleagues regard him as a progressive and resourceful expert in sales and marketing management.