Alissa Caltagirone
About Alissa Caltagirone
Alissa Caltagirone is a Growth Marketing Manager with extensive experience in customer acquisition and digital marketing strategies. She holds a Bachelor of Science in Business Administration with a focus on Marketing and Analytics from Chapman University and has worked in various roles at Birdies, where she has successfully led marketing initiatives to enhance brand growth.
Current Role at Birdies
Alissa Caltagirone serves as the Growth Marketing Manager at Birdies, a position she has held since 2023. In this role, she manages a new customer acquisition budget exceeding $10 million. She oversees relationships with paid media agencies, focusing on media buying, creative, and operations to achieve scalable efficiency. Caltagirone collaborates on photoshoots for ad-specific content, ensuring that all materials align with brand guidelines and competitive research.
Previous Experience at Birdies
Prior to her current role, Alissa Caltagirone held several positions at Birdies. She worked as an Assistant Manager of Growth Marketing from 2022 to 2023 and as a Growth Marketing Associate from 2021 to 2022. Caltagirone began her career at Birdies as a Digital Marketing Intern from 2018 to 2019. During her time in these roles, she implemented a data-driven approach that resulted in a 12% improvement in cost per acquisition year over year and led the brand's pivot from a slipper company to a lifestyle footwear brand through strategic marketing initiatives.
Education and Academic Background
Alissa Caltagirone earned her Bachelor of Science in Business Administration with an emphasis in Marketing and a Minor in Analytics from Chapman University, where she studied from 2016 to 2020. Prior to attending Chapman, she completed her high school education at Saint Ignatius College Preparatory from 2012 to 2016. During her time at Chapman, she was also an NCAA Athlete and Team Captain, which contributed to her leadership skills and teamwork abilities.
Marketing Strategies and Initiatives
In her marketing role, Alissa Caltagirone consistently tests and adapts to new media channels, including TikTok, CTV, and linear TV, to drive growth for Birdies. She has amplified brand partnerships, including a sponsorship with Angel City Football Club and a product collaboration with 21Seeds. Caltagirone's strategic initiatives have played a significant role in enhancing the brand's market presence and aligning its offerings with consumer interests.