Jackie Zimmerman
About Jackie Zimmerman
Jackie Zimmerman is the Head of Brand Marketing at Birdies, where she has worked since 2022. She has a diverse background in brand marketing and merchandising, with previous roles at Abercrombie & Fitch, Bath & Body Works, and Coty.
Current Role at Birdies
Jackie Zimmerman serves as the Head of Brand Marketing at Birdies, a position she has held since 2022. In this role, she is responsible for developing and implementing brand strategies that enhance brand awareness and drive business growth. Her focus includes creating omni-channel campaigns that leverage consumer insights to optimize marketing efforts. She collaborates with co-founders to establish marketing approaches that address both growth and retention channels.
Previous Experience in Brand Marketing
Prior to her role at Birdies, Jackie Zimmerman accumulated extensive experience in brand marketing across various companies. She worked at Coty as a Senior Global Marketing Manager for Tiffany & Co. from 2019 to 2022. Her tenure at Bath & Body Works included multiple roles, such as Senior Merchant for Men's Body Care and Merchant for Total Gifting, where she contributed to product development and marketing strategies. Additionally, she held positions at Abercrombie & Fitch, focusing on female accessories and core bras.
Education and Qualifications
Jackie Zimmerman holds a Bachelor of Business Administration (BBA) in Finance from The Ohio State University Fisher College of Business. She also studied Business Administration and Management at the Haskayne School of Business. Her educational background provides a solid foundation for her expertise in brand marketing and campaign development.
Achievements in Team Development
Jackie Zimmerman is recognized for her ability to create collaborative work environments and develop talent within teams. Her leadership style emphasizes fostering teamwork and encouraging professional growth among team members. This focus on talent development has contributed to her success in executing high-impact marketing campaigns and driving business results.
Expertise in Marketing Strategies
Jackie Zimmerman possesses expertise in omni-channel campaign development and consumer insights. Her strong focus on brand awareness strategies has enabled her to significantly contribute to the rapid growth of emerging businesses. She utilizes her knowledge to craft marketing approaches that effectively engage consumers and enhance brand visibility.