Kathryn Frazer
About Kathryn Frazer
Kathryn Frazer is a Retention Manager with over 8 years of experience in digital marketing and e-commerce, currently working at Birdies. She has held various roles in notable companies, including Walmart and WorldPantry.com, and specializes in retention and lifecycle marketing strategies.
Work at Birdies
Kathryn Frazer currently serves as the Retention Manager at Birdies, a position she has held since 2023. In this role, she focuses on developing and implementing strategies to enhance customer retention and engagement. Her experience in digital marketing and e-commerce supports her efforts to optimize customer lifecycle management.
Previous Experience in Digital Marketing
Before joining Birdies, Kathryn worked at Walmart eCommerce as the Marketing Manager for Activation & Retention from 2019 to 2022. She also held positions at WorldPantry.com, where she served as a Digital Marketing Specialist and later as an Associate Growth Manager. Additionally, she worked at Williams-Sonoma, Inc. as an Associate Marketing Manager, contributing to her extensive background in digital marketing.
CRM Consulting Background
Kathryn has significant experience in CRM consulting, having worked with major clients such as Pandora and Sirius XM while at Creative Circle from 2022 to 2023. This role allowed her to apply her expertise in customer relationship management to enhance client engagement and retention strategies.
Education and Expertise
Kathryn earned her Bachelor of Arts (B.A.) degree in Sociology and Religious Studies from the University of California, Santa Barbara, from 2010 to 2014. Her academic background, combined with over eight years of professional experience in digital marketing and e-commerce, equips her with a strong foundation in retention and lifecycle marketing strategies.
Professional Background
Kathryn has a diverse professional background, having worked in both large corporations like Walmart and smaller companies such as WorldPantry.com. This variety showcases her versatility in adapting to different business environments. She has consistently operated within the San Francisco Bay Area, which has provided her with insights into local market dynamics.