Katie O.
About Katie O.
Katie O. is a Senior Manager of Ecommerce at Birdies, where she has worked since 2022. With a diverse background in ecommerce management across several companies, she has successfully implemented strategies that significantly improved conversion rates and revenue.
Work at Birdies
Katie O. has served as the Senior Manager of Ecommerce at Birdies since 2022. In this role, she has implemented several key initiatives that significantly improved the company's performance. Notably, she introduced a size assist tool and upsell recommendations, which resulted in a threefold increase in conversion rates and a 3% boost in average order value. Additionally, she enhanced revenue per user by 6% through SEO initiatives and site speed improvements. Katie also led a site redesign that achieved a 6% increase in new user conversion by focusing on usability and brand identity. Furthermore, she was responsible for implementing an analytics platform and data layer to support ecommerce strategies.
Previous Experience in Ecommerce
Before joining Birdies, Katie O. held several positions in ecommerce management. She worked as the Associate Director of Ecommerce at Ingrid & Isabel, LLC for 7 months in 2020. Following that, she served as the Senior Manager of Digital & Ecommerce at Amour Vert from 2021 to 2022. Earlier in her career, she was the Ecommerce Manager at Sigerson Morrison from 2004 to 2006. Additionally, she was the Head of Ecommerce at EO Products for one year from 2019 to 2020 and held the position of Website Director at Bird Brooklyn from 2006 to 2013. Her diverse experience spans various aspects of ecommerce, contributing to her expertise in the field.
Education and Expertise
Katie O. earned a Bachelor of Arts (BA) in Literature from the University of Oklahoma. Her educational background provides her with a strong foundation for effective communication and content strategy in ecommerce. Over the years, she has developed expertise in various areas of ecommerce management, including site optimization, user experience design, and data analytics. This combination of education and practical experience has equipped her with the skills necessary to drive successful ecommerce strategies.
Career Timeline
Katie O.'s career in ecommerce spans nearly two decades, beginning with her role as Ecommerce Manager at Sigerson Morrison from 2004 to 2006. She then transitioned to Bird Brooklyn as Website Director, where she worked from 2006 to 2013. Following this, she served as Digital Content Manager at Cost Plus World Market from 2013 to 2019. After a year as Head of Ecommerce at EO Products, she took on the role of Associate Director of Ecommerce at Ingrid & Isabel, LLC for 7 months in 2020. Katie continued her career as Senior Manager of Digital & Ecommerce at Amour Vert before joining Birdies in 2022.