Markus Hafellner
About Markus Hafellner
Markus Hafellner is a Senior Product Manager at Bitmovin, specializing in video encoding solutions. He has a diverse background in product management, software development, and analytics, with previous roles at Firstbird and Atos IT Solutions.
Work at Bitmovin
Markus Hafellner has been working at Bitmovin since 2022 as a Senior Product Manager. In this role, he focuses on enhancing the company's product offerings and optimizing video encoding solutions. Prior to his current position, he served as Product Manager for Encoding from 2020 to 2022 and as Product Manager for Developer Experience from 2019 to 2020. His contributions include transforming Video on Demand (VoD) encoding into a competitive advantage for clients globally.
Previous Experience
Before joining Bitmovin, Markus Hafellner held various positions in different organizations. He worked at Firstbird as Project Manager & Analytics Architect from 2016 to 2017 and as Head of Product from 2017 to 2019. He also served as a Software Developer at Firstbird for five months in 2016. His earlier roles include Web Developer at Atos IT Solutions and Services GmbH from 2012 to 2015 and CTO & Co-Founder at Backpack Consulting in 2015-2016.
Education and Expertise
Markus Hafellner has a solid educational background in technology and business. He studied at Vienna University of Technology, earning a Bachelor of Science (B.Sc.) in Business Informatics from 2011 to 2014. He later pursued a Master of Science (M.Sc.) in Technology Entrepreneurship at University College London (UCL) from 2014 to 2015. Additionally, he studied Information Technology at HTBL Krems, achieving the title of Ingenieur from 2006 to 2011.
Achievements in Product Management
In his roles, Markus Hafellner has made significant contributions to product management. He optimized team and stakeholder alignment for a 30-member team by introducing themes and missions to address market problems comprehensively. He also created a career framework for a seven-member product management team and led efforts towards outcome-based roadmaps across four products to enhance communication with stakeholders and customers.
Interests in Photography and Videography
Markus Hafellner is an enthusiast in photography and videography. He showcases his work on Instagram, reflecting his passion for visual storytelling. This interest complements his professional background in technology and product management, allowing him to blend creativity with technical expertise.