Tirath Singh
About Tirath Singh
Tirath Singh is the Director of Marketing Operations at Bitmovin, with extensive experience in marketing roles across various companies. He has a strong background in demand generation, pipeline management, and data governance, supported by an MBA from Savitribai Phule Pune University.
Current Role at Bitmovin
Tirath Singh serves as the Director of Marketing Operations at Bitmovin, a position he has held since 2021. In this role, he is responsible for overseeing marketing operations and collaborating with various departments to enhance marketing performance. His work includes leading initiatives that drive demand generation and improve overall marketing strategies.
Previous Experience in Marketing Operations
Prior to his current role, Tirath Singh worked at Dext as the Head of Marketing Operations from 2018 to 2021. He also held the position of Senior Manager of Marketing Operations at Cvent for a decade, from 2007 to 2017. His experience includes managing reporting processes related to demand generation, forecasting, and pipeline management.
Early Career at Madison Outdoor Media Solutions
Tirath Singh began his career at Madison Outdoor Media Solutions, where he worked as a Senior Executive in Account Management for five months in 2005. This role provided him with foundational experience in marketing and account management in New Delhi, India.
Education and Academic Background
Tirath Singh earned a Master of Business Administration (MBA) from Savitribai Phule Pune University, where he studied Business, Management, Marketing, and Related Support Services from 2003 to 2005. He also holds a Bachelor's degree from the University of Mumbai, where he studied Economics, Psychology, and Geography from 1999 to 2002.
Data Governance and Process Implementation
In his roles, Tirath Singh has implemented scalable processes to maintain best practices in data governance. He has utilized tools such as Zoominfo, Cognism, and Apollo to ensure data integrity and enhance marketing operations.