John Morrison
About John Morrison
John Morrison serves as the Enterprise Account Director at BitPay, where he has contributed to the expansion of supported cryptocurrencies and the launch of key services like the BitPay Card and BitPay Send. He has a diverse background in sales and account management, having previously held positions at companies such as Verifi Inc., Forter, and Sony Electronics.
Work at BitPay
John Morrison has served as the Enterprise Account Director at BitPay since 2021, operating within the Dallas-Fort Worth Metroplex. In this role, he has contributed to the expansion of BitPay's supported cryptocurrencies, which include BCH, ETH, XRP, DOGE, DAI, WBTC, and various stable coins such as USDC, GUSD, PAX, and BUSD. He played a significant role in the introduction of the BitPay Card, the first Mastercard Prepaid card for crypto users in the United States. Additionally, he was involved in the integration of Apple Wallet for US cardholders of the BitPay Prepaid Mastercard, as well as support for Google Pay and Samsung Pay. Morrison also participated in the launch of BitPay Send, a service that allows organizations to pay employees, affiliates, and vendors using cryptocurrency.
Previous Experience
Before joining BitPay, John Morrison held several positions in various companies. He worked as the National Sales Director at Verifi Inc. for 11 months in 2014 and 2015 in the Greater Los Angeles Area. Prior to that, he served as an Account Manager at Sony Electronics/Direct Impact from 2004 to 2007 in the Austin, Texas Metropolitan Area. He also worked as an Enterprise Account Executive at Forter from 2015 to 2021 in the Dallas/Fort Worth Area. Earlier in his career, he was a Sales Representative at Dell for four months in 2004 in the Austin, Texas Area, and he worked as a Territory Manager at Asure Software from 2007 to 2010 in Austin, Texas.
Education and Expertise
John Morrison studied at Texas State University, where he earned a Bachelor of Arts degree in Political Science and History from 1999 to 2003. His educational background has contributed to his expertise in sales and account management within the technology and cryptocurrency sectors. Morrison's extensive experience in various sales roles has equipped him with the skills necessary to navigate complex client relationships and drive business growth.
Contributions to Cryptocurrency Adoption
Morrison has been actively involved in initiatives that promote cryptocurrency adoption among merchants and consumers. He participated in a collaboration with Forrester Consulting, which revealed that up to 40% of customers paying with cryptocurrency are new to the merchant. This insight highlights the potential for cryptocurrency to attract new customers and expand market reach for businesses.