Jenifer Ho
About Jenifer Ho
Jenifer Ho serves as the VP of Marketing at Bitwarden and has extensive experience in demand generation and marketing operations across various tech companies. She is passionate about diversity, equity, and inclusion, and has successfully led multiple companies to IPOs.
Work at Bitwarden
Currently, Jenifer Ho serves as the Vice President of Marketing at Bitwarden, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies to enhance brand visibility and drive user engagement. Her expertise in demand generation and lifecycle programs is instrumental in shaping the company's marketing initiatives.
Education and Expertise
Jenifer Ho earned a Bachelor of Arts degree in Communications and Political Science from the University of Washington. She possesses deep expertise in Product-Led Growth (PLG) and Demand Generation, which informs her leadership style and strategic decision-making. Her educational background and professional experience contribute to her proficiency in building and scaling marketing operations.
Background
Jenifer Ho has a diverse professional background, with significant experience in marketing roles across various industries. She has worked at notable companies such as Microsoft, Lyft, and DocuSign, where she held positions ranging from Product Marketing Manager to Head of Demand Generation. Her career spans over two decades, during which she has developed a strong foundation in marketing operations and strategy.
Achievements
Throughout her career, Jenifer Ho has successfully led three companies to initial public offerings (IPOs), demonstrating her capability to scale businesses through effective marketing strategies. She has also built high-performing, diverse teams and is recognized for her commitment to fostering inclusive work environments. Her track record includes significant contributions to demand generation and marketing operations across multiple organizations.
Previous Work Experience
Before her current role at Bitwarden, Jenifer Ho held various positions in marketing leadership. She served as Senior Director of Demand Generation & Marketing Operations at SingleStore, Head of Demand Generation & Marketing Operations at Lyft, and VP of Marketing at Elation Health. Her previous roles have equipped her with extensive knowledge in marketing technology and operations.