Kasey Babcock
About Kasey Babcock
Kasey Babcock is a Product Marketing Manager at Bitwarden, specializing in Product-Led Growth strategies. With a background in marketing and market research, Babcock has held various roles at companies including Meisterplan and the Center for Marketing & Consumer Insights.
Current Role at Bitwarden
Kasey Babcock serves as a Product Marketing Manager at Bitwarden, where she has been employed since 2022. In this role, she focuses on implementing Product-Led Growth (PLG) strategies to enhance product visibility and user engagement. Her responsibilities include developing marketing initiatives that align with product features and customer needs, as well as collaborating with cross-functional teams to drive marketing efforts.
Previous Experience at Meisterplan
Kasey Babcock has held multiple positions at Meisterplan, including Campaign Marketing Manager, Marketing Manager, and Customer Success Manager. She worked as Campaign Marketing Manager for four months in 2022, where she contributed to marketing campaigns. As Marketing Manager from 2021 to 2022, she focused on strategic marketing initiatives. Additionally, she served as Customer Success Manager for six months in 2020, where she worked on enhancing customer satisfaction and retention.
Background in Market Research
Babcock has a solid foundation in market research, having worked at the Center for Marketing & Consumer Insights from 2017 to 2020. During her tenure, she served as a Market Researcher for three years and later as a Marketing Research Project Manager for six months in 2020. Her work involved analyzing consumer insights and market trends to inform marketing strategies.
Educational Qualifications
Kasey Babcock graduated Magna Cum Laude from Oregon State University, where she earned a Bachelor's degree in Marketing and International Management from 2016 to 2020. She also studied International Business at Chulalongkorn University, achieving a focus in International Management in 2019. Her education has provided her with a strong foundation in marketing principles and international business practices.
SEO Project Achievements
During her time at Meisterplan, Kasey Babcock successfully increased target keyword search visibility by 20% through an SEO project for Meisterplan.com. This achievement demonstrates her ability to leverage SEO strategies to enhance online presence and drive traffic to the company's website.