Morgan Anderson
About Morgan Anderson
Morgan Anderson is a Digital Marketing Analyst at Bixal, where he has worked since 2023. He has a diverse background in marketing and communications, with previous roles at various organizations and a strong educational foundation in strategic communication and media science.
Work at Bixal
Morgan Anderson has been employed at Bixal as a Digital Marketing Analyst since 2023. In this role, Morgan develops and implements thought leadership content and strategy to enhance Bixal's corporate positioning on a global scale. Morgan also trains clients on the effective use of data for decision-making, ensuring that digital marketing analytics are understood and utilized across Federal and international entities.
Previous Experience
Morgan has a diverse professional background in marketing and communications. Prior to joining Bixal, Morgan worked at Purpose Worldwide as an Associate Partner from 2022 to 2023. Morgan also held positions at The Bulleit Group as an Account Coordinator and Contractor in 2021, and at August Jackson as an Engagement Intern and Project Specialist in 2022. Other notable experiences include roles at Boston University as a Graduate Assistant and at Glenbrook High School District 225 as an Instructional Assistant.
Education and Expertise
Morgan holds a Bachelor of Arts in Strategic Communication from Calvin University, where studies included Honors English-Writing and Spanish, completed from 2015 to 2019. Morgan furthered education by obtaining a Master of Science in Media Science from Boston University, completed in 2022. This educational background supports Morgan's expertise in digital marketing analytics, content strategy, and data interpretation.
Skills and Specializations
Morgan possesses a range of skills relevant to digital marketing and content creation. Proficient in using a Canon EOS 5D Mark III camera, Morgan photographs RAW images and edits them using Adobe Lightroom for client deliverables. Additionally, Morgan utilizes a creative portfolio website to enhance skills in Squarespace analytics, Google Analytics, and SEO, contributing to effective digital marketing strategies.
Internship and Early Career Experience
Morgan's early career includes various internships that provided foundational experience in communications and marketing. Notable internships include a role as a Production Intern at Willow Creek Community Church in 2017, and as a Refugee Transitional Foster Care Language Development Program Intern at Bethany Christian Services in 2018. Morgan also worked as a Freelance Author from 2013 to 2016, gaining valuable writing and editing experience.