Rachel Larue
About Rachel Larue
Rachel Larue serves as the Strategic Communications & Outreach Lead at Bixal, where she has worked since 2022. She has a background in communications and photography, with degrees from Boston University and Virginia Commonwealth University, and has held various roles in organizations such as Excidion, Inc. and Arlington National Cemetery.
Current Role at Bixal
Rachel Larue serves as the Strategic Communications & Outreach Lead at Bixal since 2022. In this role, she focuses on developing and implementing communication strategies that enhance outreach efforts. She leads a team of 26 professionals, particularly during a company-wide reorganization, emphasizing strategic communications and multilingual projects. Her responsibilities include utilizing Google Analytics to provide website metrics that inform communication strategies.
Previous Experience at Bixal
Rachel Larue has held multiple positions at Bixal. She worked as a Senior Communications Specialist from 2020 to 2021 and as a Marketing and Communications Lead from 2021 to 2022. Additionally, she served as a Communications Specialist from 2018 to 2020. In these roles, she contributed to various communication initiatives and played a significant part in designing the new HHS Intranet and HHS Careers Site.
Education and Expertise
Rachel Larue earned a Master of Science (MS) in Journalism from Boston University, studying from 2010 to 2014. She also holds two Bachelor of Arts (BA) degrees from Virginia Commonwealth University, one in Film/Video and Photographic Arts and another in Art Teacher Education, both completed between 2003 and 2008. Additionally, she obtained a Nanodegree in Digital Marketing from Udacity, enhancing her expertise in digital communication strategies.
Professional Background
Before her current role, Rachel Larue worked at Excidion, Inc. as a Web Content Manager for Defense.gov from 2017 to 2018. She also served as the Official Photographer for Arlington National Cemetery from 2015 to 2017 and as a Staff Photographer for Comprint Military Publications from 2011 to 2015. Her experience in photography and content management has contributed to her strategic communication skills.
Key Projects and Contributions
Rachel Larue has been involved in several notable projects throughout her career. She coordinated photoshoots for USAID’s Digital Development Awards, showcasing winning products in various countries. At Bixal, she photographs employee portraits and internal events for the company's website and newsletters, contributing to the organization's visual communication efforts.