Shavon Anderson
About Shavon Anderson
Shavon Anderson is a Content Strategist currently working at Bixal in Washington, D.C. She has extensive experience in content creation and strategy, having previously held positions at Miami University, ABC News, and WGEM TV.
Current Role at Bixal
Shavon Anderson serves as a Content Strategist at Bixal, a position she has held since 2022 in Washington, District of Columbia. In this role, she focuses on driving innovation adoption across various technical workstreams. She implements Plain Language digital tools for content visualization and standardizes language frameworks to enhance communication effectiveness. Additionally, Anderson coordinates the communications roadmap for internal USDA platforms, leveraging brand champions to facilitate targeted messaging and engagement sessions.
Previous Experience at Miami University
Anderson has a notable history with Miami University, where she worked in multiple capacities. From 2018 to 2019, she was a Writer and Story Content Creator for 10 months in Oxford, Ohio. Following this role, she served as a Marketing Content Specialist from 2019 to 2022 for three years. In these positions, she contributed to content creation and marketing strategies that supported the university's communication objectives.
Background in Journalism and Media
Shavon Anderson has a diverse background in journalism and media. She began her career as a NewsOne Intern at ABC News from 2013 to 2014 in the Washington D.C. Metro Area. She then worked as a Multimedia Journalist at WGEM TV from 2014 to 2016 and as a General Assignment Reporter at Sinclair Broadcast Group's WKEF/WRGT from 2016 to 2018 in Dayton, Ohio. These roles provided her with foundational skills in reporting and storytelling.
Education and Academic Achievements
Anderson holds a Bachelor of Arts in Communications, Journalism/Broadcast News from Howard University. She furthered her education at Miami University, where she achieved a Master of Fine Arts in Experience Design and a Graduate Certificate in Interactive Media Studies. Her academic background supports her expertise in content strategy and communication.
Contributions to Data Modernization Initiatives
In her current role, Shavon Anderson supports the CDC's Data Modernization Initiative by creating communications infrastructure and integrating key performance indicators (KPIs). She leads efforts to streamline communication processes by auditing and redesigning infrastructure to effectively manage client requests and workload. Additionally, she facilitates interviews to develop narrative personas and experience journey maps, enhancing user engagement.