Susan Webb
About Susan Webb
Susan Webb is a Senior Content Strategist at Bixal, where she has worked since 2019. With over eight years of experience in launching websites and products, she specializes in creating actionable digital strategies through qualitative research methods.
Work at Bixal
Susan Webb has been serving as a Senior Content Strategist at Bixal since 2019. In this role, she focuses on developing and implementing content strategies that align with business objectives. Her work involves leveraging technology and design to enhance digital experiences. She has contributed to various projects aimed at launching websites and products in the marketplace.
Previous Experience
Before joining Bixal, Susan Webb held several positions that contributed to her expertise in content strategy and marketing. She worked as the Director of Outreach and Communications at the Fair Labor Association from 2008 to 2010. Prior to that, she was a Senior Business Analyst at hodgsonConsulting LLC from 2012 to 2019, and she also served as an Account Supervisor at Edelman Public Relations Worldwide from 1996 to 1999. Her diverse experience spans multiple sectors, including private, public, and not-for-profit.
Education and Expertise
Susan Webb possesses over eight years of experience in launching websites, products, and ideas in the marketplace. Her expertise includes utilizing qualitative research methods such as UX and usability testing, online surveys, and focus groups. She specializes in synthesizing research inputs to create actionable digital and content strategies across various platforms.
Marketing and Communications Background
Susan has a strong background in marketing and communications. She worked as a Manager of Customer and Database Marketing at Winstar Communications from 1999 to 2001 and as a Marketing Manager at Network Solutions from 2002 to 2006. Her experience in multichannel marketing and strategic communications has equipped her with the skills to address business challenges effectively.
Strategic Focus and Methodology
In her role as a content strategist, Susan Webb focuses on leveraging technology, design, and content to create strategies that enhance digital experiences. She emphasizes the importance of aligning content strategies with business objectives and utilizes a blend of qualitative research methods to inform her approach.