Sakshi Saxena
About Sakshi Saxena
Sakshi Saxena is a content writer with extensive experience in digital marketing and social media management. She has worked with various companies, including Bizongo, White Panda, and The Luxury Closet, and holds a Bachelor's degree in Fashion Communication from the National Institute of Fashion Technology.
Work at Bizongo
Sakshi Saxena has been employed at Bizongo as a Content Writer since 2019. In this role, she focuses on creating engaging content that aligns with the company's objectives. Her responsibilities include managing organic social media channels such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. She aims to achieve quantifiable objectives through her content strategies. Additionally, she tracks click-through rates and open rates to refine future email marketing campaigns.
Previous Experience in Content Writing
Prior to her current position, Sakshi Saxena worked as a Freelance Writer at White Panda from 2018 to 2020. She also held a role as a Creative Copywriter at Communication HUB for five months in 2018. Her freelance experience includes working with Text Mercato Solutions Private Limited from 2018 to 2019. Earlier in her career, she completed internships at The Luxury Closet, Inc. and Crew4Events Global Pvt. Ltd. in 2017, where she gained valuable insights into fashion content and social media marketing.
Education and Expertise
Sakshi Saxena holds a Bachelor of Design (B.Des) in Fashion Communication from the National Institute of Fashion Technology, Gandhinagar, which she completed from 2014 to 2018. She furthered her education with an Advanced Certificate in Digital Marketing and Communication from MICA, achieving a PG Certification from 2020 to 2021. Her academic background equips her with a strong foundation in both fashion and digital marketing strategies.
Skills in Digital Marketing and Content Strategy
Sakshi Saxena possesses expertise in researching and producing SEO-rich content tailored for B2B communication. She has a deep understanding of leveraging social media at various stages of the consumer funnel. Additionally, she utilizes the automated email platform WebEngage for target segment development and multi-recipient campaigns, enhancing conversion measurement through analytics.
Contributions to Content Development
In her content development efforts, Sakshi Saxena has contributed design insights to articulate content pieces effectively for audience reach. She has experience in scripting video content for B2B product and service videos, incorporating her first-hand art direction experience to enhance the visual storytelling aspect of her work.