Keith Lanson
About Keith Lanson
Keith Lanson serves as the Director of Demand Generation at Black Box TPS Global Marketing, where he has worked since 2022. He has extensive experience in marketing and account management, having held various roles at companies such as Milestone AV Technologies, Barco, and Tech Data, and has a strong background in vendor relationship management.
Current Role at Black Box
Keith Lanson serves as the Director of Demand Generation at Black Box TPS Global Marketing. He has held this position since 2022, contributing to the company's marketing strategies in the Greater Atlanta Area. In this role, he specializes in marketing program and campaign execution, which is essential for driving demand generation efforts.
Previous Experience in Marketing
Before his current role, Lanson worked at Black Box as a Distribution Account Manager from 2020 to 2022. His career also includes significant positions at Milestone AV Technologies as a Strategic Account Manager from 2013 to 2016, and at Barco as a Channel Marketing Manager from 2017 to 2020. His experience spans various aspects of marketing and account management.
Educational Background
Lanson studied at the University of Florida's Warrington College of Business, where he earned a Bachelor of Science in Marketing from 1995 to 1999. This educational foundation has supported his career in marketing and demand generation.
Expertise in Vendor Relationships
Lanson has a documented track record of establishing and maintaining vendor relationships with leading companies, including Sony, Fujitsu, Panasonic, and HP. His expertise in contract negotiations and pricing strategies has optimized these supplier and vendor relationships, contributing to his success in the industry.
Skills in Team Leadership and Communication
Lanson possesses expertise in cross-functional team training and leadership, which has helped him exceed goals and expectations. He has experience in executive-level presentations, enhancing his ability to communicate effectively with senior management and stakeholders.