Alex Hunnell
About Alex Hunnell
Alex Hunnell is an E-Commerce Brand Manager at Black Button Distilling, where he has worked since 2017. He holds a Bachelor's degree in Vocal Performance with a minor in Business of Entertainment, Media, and Technology from New York University.
Work at Black Button Distilling
Alex Hunnell has been with Black Button Distilling since 2017, initially starting as a bartender. Over the years, he transitioned to the sales team, managing the Buffalo region. Currently, he serves as the E-commerce Brand Manager and Sales Operations Manager. Hunnell played a pivotal role in establishing a new E-Commerce department in response to the COVID-19 pandemic, which allowed the company to adapt to changing market conditions. He collaborates closely with the President, Director of Marketing, and Director of Sales to develop promotional campaigns and sales strategies. Hunnell also leads bourbon experiences for groups nationwide.
Education and Expertise
Alex Hunnell earned a Bachelor's degree from New York University, where he studied Vocal Performance with a minor in Business of Entertainment, Media, and Technology from 2010 to 2014. This educational background provided him with a unique blend of creative and business skills, which he applies in his current role in e-commerce and sales management. His expertise includes developing sales strategies, managing e-commerce initiatives, and leading promotional campaigns.
Previous Experience in Sales and Marketing
Before joining Black Button Distilling, Alex Hunnell worked as an Integrated Account Executive at WKBW-TV in the Buffalo/Niagara area from 2016 to 2017. His role involved managing accounts and developing marketing strategies. Additionally, he briefly worked as a Merchandiser at Try-It Distributing Co., Inc. in 2017. These experiences contributed to his sales acumen and understanding of the marketing landscape.
Achievements in E-Commerce Management
During his tenure at Black Button Distilling, Alex Hunnell exceeded the combined annual sales goal in 2020. He led the search for and secured a partnership with a key E-Commerce channel, which accounted for 50% of all E-Commerce sales for the company. Hunnell's efforts in building the e-commerce program during the pandemic have been significant in driving sales and adapting to the evolving market.
Leadership in Product Management
In 2021, Alex Hunnell took over the management of the Single Barrel and Bespoke Blending program at Black Button Distilling. This role involves overseeing product development and customer engagement for these specialized offerings. His leadership in this area reflects his commitment to enhancing the brand's product line and customer experience.