Ashley Kennedy
About Ashley Kennedy
Ashley Kennedy serves as the Vice President of Global Marketing at Black Diamond Advisory, a position she has held since 2023. With a strong background in marketing and expertise in various platforms, she has previously worked in senior roles at Cognizant, Act-On Software, and other companies in the Portland area.
Work at Black Diamond Advisory
Ashley Kennedy serves as the Vice President of Global Marketing at Black Diamond Advisory, a position she has held since 2023. Based in Portland, Oregon, she is responsible for overseeing the company's global marketing strategies and initiatives. Her role involves leading marketing efforts to enhance brand visibility and drive customer engagement.
Previous Experience in Marketing
Prior to her current role, Ashley Kennedy worked at Cognizant as Senior Director of Global Marketing from 2020 to 2023. She also held various positions in the marketing field, including Director of Sponsorships at SEMpdx and Senior Director of Demand Generation at Act-On Software, Inc. Her career includes significant roles in managing paid media and search engine marketing.
Education and Expertise
Ashley Kennedy earned a Bachelor of Arts degree in Business Administration with a Marketing Option from Oregon State University, studying from 2005 to 2009. She has expertise in managing marketing automation platforms such as Marketo, Pardot, Hubspot, and Act-On. Her skills include developing Email Nurture Programs and specializing in Account Based Marketing.
Background in Paid Advertising
Ashley has extensive experience in running and optimizing paid advertising campaigns across various platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Facebook Ads. She has a strong background in Content Syndication, which involves effectively distributing content to reach a wider audience and generate leads.