Shauna Goodsell Kettler
About Shauna Goodsell Kettler
Shauna Goodsell Kettler serves as the Senior Director of Sales and Marketing at Black Diamond Advisory, a position she has held since 2023. With extensive experience in project management and performance analytics, she has previously worked for several notable companies including EDGEWATER TECHNOLOGY-RANZAL, LLC and Alithya.
Work at Black Diamond Advisory
Shauna Goodsell Kettler currently serves as the Senior Director of Sales and Marketing at Black Diamond Advisory, a position she has held since 2023. In this role, she focuses on driving sales initiatives and marketing strategies to enhance the company's growth. Prior to her current title, she held multiple positions within the same organization, including Senior Director of Strategic Analytics and Senior Director of Delivery, showcasing her versatility and leadership in various capacities.
Previous Experience at EDGEWATER TECHNOLOGY-RANZAL, LLC
From 2011 to 2018, Shauna worked at EDGEWATER TECHNOLOGY-RANZAL, LLC as a Hyperion Project Manager. During her seven years in this role, she contributed to project management efforts in the Phoenix, Arizona area. This experience laid a foundation for her expertise in managing complex projects and delivering results in a technology-driven environment.
Education and Expertise
Shauna Goodsell Kettler earned her Bachelor’s Degree in Business Administration and Management from Western International University, where she studied from 2003 to 2007. Her educational background has equipped her with the knowledge and skills necessary to excel in various leadership roles in sales and marketing, project management, and performance management across multiple organizations.
Career Progression and Roles
Throughout her career, Shauna has held various significant positions across multiple companies. She served as EPM Delivery and Project Manager at Alithya from 2018 to 2020 and as Senior Director of Performance Management at Archetype Consulting for a brief period in 2021. Her roles have often involved utilizing analytics to enhance sales strategies and improve operational efficiency, demonstrating her ability to leverage data for business success.
Sales and Marketing Achievements
In her current and previous roles, Shauna has implemented focused marketing campaigns, including webinars and social media initiatives, to boost sales efforts. She has also been responsible for providing organization-wide sales statistics and reporting, supporting a data-driven approach to revenue generation. Her efforts have led to significant improvements in prospect targeting and increased closed deals.