Ann (Shih Ying) Chen
About Ann (Shih Ying) Chen
Ann (Shih Ying) Chen serves as the Head of Sales - APAC and Regional Manager at BLEND Localization, where she utilizes her extensive experience in localization and business development. She has played a significant role in re-branding projects and currently volunteers as a mentor with various organizations while contributing to the localization community.
Current Role at BLEND Localization
Ann Chen serves as the Head of Sales - APAC and Regional Manager at BLEND Localization, a position she has held since 2022. In this role, she is responsible for driving sales strategies and managing regional operations in the Asia-Pacific market. Her leadership focuses on enhancing client relationships and expanding the company's presence in the localization industry.
Previous Experience in Localization
Ann Chen has a diverse background in localization, having worked in various roles across multiple organizations. She was a Business Development Manager at Welocalize from 2016 to 2018 and held the position of Senior Business Development Manager at RWS from 2018 to 2019. Additionally, she served as Business Development Manager APAC at BLEND Localization from 2020 to 2022 and Business Development Manager Lead at Linguitronics from 2015 to 2016.
Volunteer Work and Mentorship
Ann Chen is actively involved in volunteer work. Since 2023, she has been a mentor at the Middlebury Institute of International Studies at Monterey and has served as an Ambassador for LocLunch™ in Shanghai. She also contributes as a mentor for Women in Localization since 2024 and previously held the role of Global Social Media Chapter Liaison for the organization from 2020 to 2021.
Educational Background
Ann Chen earned her Bachelor of Arts in Chinese Language and Literature from Yuan-Ze University, where she studied from 2005 to 2008. She later obtained a Master of Arts in Translation Studies from Aston University, completing her studies from 2008 to 2009. Her educational background supports her expertise in localization and language services.
Experience in Localization Projects
Ann Chen has extensive experience in software and hardware localization, working with a variety of products such as tablets, smartphones, and 3D printers. She has collaborated with clients in diverse sectors, including semiconductors, luxury goods, and eCommerce. Her ability to identify client needs has led to the development of effective localization processes tailored to meet specific expectations.