Fatima Ross
About Fatima Ross
Fatima Ross serves as the Director of Content & Creative/Marketing EMEA at Engagement Factory, a Blend360 company, where she has worked since 2022. With a background in international marketing and extensive experience in various marketing roles, she has developed skills in channel planning, trade marketing, and digital disruption.
Current Role at Blend360
Fatima Ross serves as the Director of Content & Creative/Marketing EMEA at Engagement Factory, a Blend360 company. She has held this position since 2022, working from South Africa. In her role, she oversees content strategies and creative marketing initiatives across the EMEA region, leveraging her extensive experience in the marketing field.
Previous Experience at Engagement Factory
Prior to her current role, Fatima Ross worked at Engagement Factory from 2017 to 2022. She initially served as Scrum Master & Team Lead in the Studio, where she managed project workflows and team dynamics. She later advanced to Global Marketing Manager & Head of Studio, focusing on global marketing strategies and creative direction.
Marketing Management Background
Fatima Ross has a diverse background in marketing management. She worked as a Senior Marketing Manager for Gloria Jeans Coffee in Southern Africa from 2008 to 2010. Additionally, she held the position of Marketing Manager at Blue Route Mall from 2009 to 2011 and was the Head of Marketing at Effective Intelligence from 2014 to 2017, where she focused on business-to-business marketing.
Education and Expertise
Fatima Ross studied International Marketing at IMM Graduate School from 2001 to 2005. She possesses expertise in channel planning, trade marketing, international tourism, and destination branding. Her academic background and professional experience contribute to her understanding of consumer behavior and the impact of digital disruption on marketing strategies.
Team Management Skills
Fatima Ross is experienced in managing and motivating diverse teams across multicultural brands. Her roles have required her to lead teams effectively, fostering collaboration and innovation in various marketing environments.