Joshua Lopez
About Joshua Lopez
Joshua Lopez is a Content Manager with experience in developing comprehensive content strategies and customer journey mapping. He has worked at Blip and Adkom since 2022 and has a background in copywriting and marketing.
Work at Blip Billboards
Joshua Lopez has been serving as the Content Manager at Blip since 2022. In this role, he designed a multi-tiered content strategy aimed at addressing the needs of various personas at different stages of their customer journey. His responsibilities include overseeing content creation and ensuring alignment with the overall marketing strategy. He transitioned into this position following the merger of marketing teams from two sister brands, which allowed him to leverage his expertise in content management.
Current Role at Adkom
In addition to his position at Blip, Joshua Lopez also works as a Copywriter and Content Strategist at Adkom since 2022. His role involves crafting compelling copy and developing strategic content initiatives that resonate with target audiences. This dual role enhances his ability to create effective marketing content that drives engagement and conversion.
Education and Expertise
Joshua Lopez has a diverse educational background. He studied at Grove City College, earning a Bachelor of Science in Entrepreneurship/Entrepreneurial Studies from 2009 to 2013. He then pursued a Master of Arts in Ancient Warfare at Cardiff University from 2014 to 2015. Additionally, he completed a program in Direct Response Marketing at American Artists and Writers, Inc. (AWAI) from 2016 to 2018, where he achieved a certification in Copywriting.
Previous Experience at Innis Maggiore Group
Before joining Blip, Joshua Lopez worked as a Copywriter at Innis Maggiore Group from 2019 to 2022. During his tenure, he focused on creating effective marketing copy and was involved in constructing Customer Journey Mapping for three primary personas. This experience contributed to his understanding of audience engagement and content strategy.
Content Strategy Development
Joshua Lopez has demonstrated expertise in content strategy development. He constructed a multi-stage annualized content calendar that facilitates the publication of content across various platforms, including blogs, social media, email newsletters, video, and ebooks. This strategic approach ensures consistent messaging and maximizes audience reach.