Serena Mac Leod
About Serena Mac Leod
Serena Mac Leod is the Head of Design at Blo Blow Dry Bar and has extensive experience in marketing and design. She has worked in various roles in the creative industry and holds degrees in Business Administration from the University of Guelph and Humber College.
Current Role at Blo Blow Dry Bar
Serena Mac Leod serves as the Head of Design at Blo Blow Dry Bar, a role she has held since 2021. In addition to her position as Head of Design, she also functions as the Creative Lead, a position she has maintained since 2020. Her responsibilities include overseeing design projects and ensuring that the brand's visual identity aligns with its marketing strategies. Her work contributes to the overall aesthetic and branding of Blo Blow Dry Bar, enhancing customer experience.
Previous Experience in Design and Marketing
Prior to her current roles, Serena Mac Leod accumulated diverse experience in design and marketing. She worked at Hardline Creative Inc. as a Creative Project Manager from 2019 to 2020. Before that, she held positions at Beehive Design Toronto as a Marketing Coordinator for nine months in 2018, and as an Advertising Coordinator at Engel & Völkers Toronto West for two months in the same year. Additionally, she served as a Brand Ambassador for Marc Angelo for four months in 2017.
Educational Background in Business Administration
Serena Mac Leod has a strong educational foundation in business administration. She studied at the University of Guelph, where she earned a Degree in Business Administration with a focus on Marketing, completing her studies from 2014 to 2018. Additionally, she attended Humber College, where she achieved a Diploma in Business Administration, also specializing in Marketing, during the same period.
Freelance Graphic Design Work
Since 2019, Serena Mac Leod has been working as a Freelance Graphic Designer. This role allows her to apply her design skills across various projects and collaborate with different clients. Her freelance work complements her full-time positions, showcasing her versatility and commitment to the design field.