Randi Drinkwater
About Randi Drinkwater
Randi Drinkwater serves as the VP of Corporate Marketing at Bloomerang, where she has implemented successful marketing initiatives since 2023. With a background in various leadership roles across multiple companies, she has a proven track record in content creation, brand positioning, and community engagement.
Work at Bloomerang
Randi Drinkwater serves as the Vice President of Corporate Marketing at Bloomerang, a position she has held since 2023. In this role, she focuses on enhancing the company's marketing strategies and initiatives. Her responsibilities include overseeing corporate marketing efforts and driving engagement through innovative campaigns.
Previous Experience in Marketing
Prior to her current role, Randi Drinkwater held several significant positions in marketing. She worked as an Account Director at LBi for eight months in 2011. She then served as Vice President of Product Marketing at Craneware from 2012 to 2014, followed by a role as Senior Vice President of Marketing at Achieveit for two months in 2014. Additionally, she was the Senior Director of Brand and Corporate Communications at EarthLink Internet from 2015 to 2017 and Vice President of Global Marketing Communications at Stibo Systems from 2018 to 2019.
Education and Expertise
Randi Drinkwater earned a Bachelor’s Degree in Advertising from Simmons University. Her educational background has equipped her with the skills necessary for a successful career in marketing and communications, allowing her to develop effective marketing strategies and initiatives.
Achievements in Marketing Initiatives
Randi Drinkwater has successfully implemented various marketing initiatives throughout her career. She developed a global social media and employee advocacy program that resulted in over 2,000 shares, 3,200 clicks, and a reach exceeding 1.6 million. Additionally, she established a thought leadership content practice, creating over 100 new content assets, and led the launch of an online community that attracted over 400 active customer members in less than 90 days.
Current Involvement in Professional Organizations
Randi Drinkwater is an active member of several professional organizations. She has been a member of Peak Community since 2022 and Revenue Collective since 2020. Her involvement in these organizations reflects her commitment to professional development and networking within the marketing industry.