Andrea Morales Simpson
About Andrea Morales Simpson
Andrea Morales Simpson is the Director of Merchandising at Bloomscape, where she focuses on analyzing customer behavior to enhance sales and brand loyalty. With a diverse background in merchandising and product management, she has held various positions in notable companies across the retail and finance sectors.
Current Role at Bloomscape
Andrea Morales Simpson serves as the Director of Merchandising at Bloomscape, a position she has held since 2020. In this role, she focuses on analyzing customer behavior to enhance sales and foster brand loyalty. Her responsibilities include overseeing merchandising strategies and ensuring that product offerings align with market demands. Based in Detroit, Michigan, she contributes to Bloomscape's mission of providing quality plants and gardening products through effective merchandising practices.
Previous Experience in Retail and Merchandising
Before joining Bloomscape, Andrea held several significant positions in the retail and merchandising sectors. She worked at La-Z-Boy Incorporated as Head of Product and Merchandising from 2017 to 2018, where she managed product lines and merchandising strategies. Additionally, she served as Director of New Markets at La-Z-Boy from 2018 to 2020, focusing on market expansion. Earlier in her career, she worked as a Buyer and Merchant at Hipermercados Tottus in Peru from 2011 to 2015, gaining valuable experience in retail operations.
Educational Background
Andrea holds a Master of Business Administration (M.B.A.) from Harvard Business School, where she studied from 2015 to 2017. Prior to that, she earned a Bachelor of Science in Economics from Universidad del Pacífico in Peru, completing her studies from 2006 to 2011. Her educational background provides a strong foundation in business management and economic principles, which she applies in her current role.
Skills and Areas of Expertise
Andrea possesses expertise in various areas including e-commerce, marketing, and merchandising. She has a passion for innovation and enjoys working on projects that require creativity and problem-solving skills. Her experience in fast-paced retail environments allows her to thrive while managing multiple projects simultaneously. Andrea's analytical approach to understanding customer behavior is central to her strategy for driving sales and enhancing brand loyalty.
Early Career and Internships
Andrea began her professional journey with internships that laid the groundwork for her career in finance and merchandising. She interned at Citi as a Corporate Finance Intern from 2008 to 2009 in Peru, followed by a role as a Merchandising Intern at Carolina Herrera in New York for two months in 2016. Additionally, she worked as an Investment Analyst at Alicorp SAA in 2011 for 11 months, gaining insights into investment strategies and market analysis.