Andrea Simpson
About Andrea Simpson
Andrea Simpson is a Senior Director of Merchandising & Marketing at Bloomscape, with a background in economics and business administration. She has held various roles in merchandising and marketing across multiple companies, demonstrating a strong interest in innovation and e-commerce.
Current Role at Bloomscape
Andrea Simpson serves as the Senior Director of Merchandising & Marketing at Bloomscape, a position she has held since 2022. In this role, she focuses on developing merchandising strategies and marketing initiatives to enhance customer engagement and drive sales. Her experience in fast-paced retail environments supports her ability to lead diverse teams and manage complex projects effectively.
Previous Experience at Bloomscape
Prior to her current role, Andrea Simpson worked at Bloomscape as the Director of Merchandising from 2020 to 2022. In this capacity, she was responsible for overseeing product selection and merchandising strategies. Her contributions during this period helped shape the company's approach to product offerings and customer engagement.
Educational Background
Andrea Simpson studied at Universidad del Pacífico in Peru, where she earned a Bachelor of Science in Economics from 2006 to 2011. She furthered her education at Harvard Business School, obtaining a Master of Business Administration (M.B.A.) in Business Administration and Management from 2015 to 2017. This educational foundation supports her expertise in merchandising and marketing.
Professional Journey and Roles
Andrea Simpson has held various positions throughout her career, including roles at La-Z-Boy Incorporated as Director of New Markets and Head of Product and Merchandising. She also gained experience as an Investment Analyst at Alicorp SAA and worked as a Buyer and Merchant at Hipermercados Tottus. Her diverse background in retail and finance has equipped her with a comprehensive understanding of market dynamics.
Skills and Interests
Andrea Simpson has a strong interest in projects that involve innovation and e-commerce. She believes that creativity is essential for problem-solving and thrives in collaborative environments. Her aim is to analyze and understand customer behavior to enhance sales and brand loyalty, reflecting her commitment to driving business success.