Jeff D. Tyson

Jeff D. Tyson

VP Of Digital Experience @ Blue Acorn iCi

About Jeff D. Tyson

Jeff D. Tyson serves as the VP of Digital Experience at Blue Acorn iCi, where he has worked since 2022. With over 20 years of experience in design, he has held various leadership roles in user experience across notable companies such as Adobe, Apple, and eBay.

Work at Blue Acorn iCi

Jeff D. Tyson serves as the Vice President of Digital Experience at Blue Acorn iCi. He has held this position since 2022, contributing to the company's focus on enhancing digital interactions and customer experiences. His role involves overseeing the development and implementation of user-centered design strategies that align with the company's objectives.

Previous Experience in User Experience Design

Prior to his current role, Tyson worked at Symphony.com as the Director of User Experience from 2018 to 2020. He also held the position of Principal User Experience Designer at Symphony.com for a brief period in 2018. His experience includes a significant tenure at Adobe as a Senior Manager of User Experience from 2015 to 2017, where he focused on user-centered design principles.

Career Background in Design

Tyson has over 20 years of professional design experience across various domains. His career includes roles at notable companies such as Apple, where he was a Senior Visual/Interaction Designer from 2006 to 2011, and eBay, where he served as Principal User Experience Designer from 2011 to 2014. His diverse background encompasses User Experience Design for Enterprise, SaaS, PaaS, Web and Mobile Spaces, as well as Marketing and Brand campaign creation.

Education and Expertise

Jeff D. Tyson earned a Bachelor of Science degree from the University of Cincinnati's College of Design, Architecture, Art, and Planning (DAAP). His educational background supports his extensive expertise in delivering dynamic, multi-surface platform solutions. He emphasizes collaboration within teams to foster the development of innovative ideas and experiences.

Design Philosophy and Approach

Tyson focuses on creating elegant and simple design solutions that enhance user experiences. He advocates for openness in collaboration, believing that teamwork leads to the best ideas. His approach integrates various design disciplines, including Editorial Design, Print Design, and Packaging, ensuring a comprehensive understanding of user needs across different platforms.

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