Justin Barnett
About Justin Barnett
Justin Barnett serves as the Director of Optimization at Blue Acorn iCi, where he focuses on enhancing digital experiences through strategic data analytics. With a background in hospitality management and a specialization in digital psychology, he has held various roles in optimization and management across multiple organizations since 2010.
Work at Blue Acorn iCi
Justin Barnett currently serves as the Director of Optimization at Blue Acorn iCi, a position he has held since 2023. In this role, he focuses on integrating target audiences with personalized digital experiences to drive growth. Prior to this, he worked as an Optimization Manager from 2022 to 2023 and as an Optimization Analyst from 2019 to 2022, both positions contributing to his expertise in digital optimization strategies.
Education and Expertise
Justin Barnett holds a Master of Science (M.S.) in Hospitality Administration/Management from the University of Central Florida – Rosen College of Hospitality Management, which he completed from 2016 to 2019. He also earned a Graduate Certificate in Destination Marketing from the same institution between 2016 and 2018. Earlier, he obtained a Bachelor of Science (BS) in Resort Management from California State University-Chico, studying there from 2006 to 2011. His educational background supports his specialization in digital psychology and strategic data analytics.
Background
Justin Barnett has a diverse professional background, beginning his career in the hospitality industry. He worked at Marriott Vacations Worldwide Corporation in various roles, including Assistant Front Office Manager, Front Office Manager, and Front Desk Manager, accumulating significant experience in customer service and operations. He also held positions at Pearson as a Conversion Analyst and at Hotel Diamond as a Front Desk Agent, further enhancing his skills in user experience and optimization.
Achievements
Throughout his career, Justin Barnett has developed a strong focus on marrying target audiences with personalized digital experiences. His work is characterized by a commitment to enhancing user experiences and driving organizational growth through strategic data analytics. His expertise in digital psychology has positioned him as a key contributor to the optimization efforts at Blue Acorn iCi.