Michael Blank
About Michael Blank
Michael Blank is an Optimization Analyst with extensive experience in digital analytics and marketing. He currently works at Kohl's and Blue Acorn iCi, focusing on enhancing customer engagement and online visibility through data-driven strategies.
Work at Blue Acorn iCi
Michael Blank has served as an Optimization Analyst at Blue Acorn iCi since 2021. In this role, he focuses on enhancing digital marketing strategies and optimizing user experiences. His work involves implementing data-driven solutions that aim to improve customer engagement and brand visibility. Michael's expertise in digital analytics supports the company's objectives in delivering effective marketing campaigns.
Current Role at Kohl's
Since 2018, Michael Blank has worked as a Digital Analytics & Optimization Analyst at Kohl's in Menomonee Falls, Wisconsin. In this position, he is responsible for analyzing digital marketing performance and optimizing strategies to enhance customer interaction. His contributions help the company in understanding consumer behavior and improving online shopping experiences.
Previous Experience in Digital Marketing
Michael Blank has a diverse background in digital marketing, having worked at Kalmbach Publishing Co. in various roles from 2013 to 2018. His positions included Digital Media and Marketing Coordinator, Digital Marketing Specialist, and Digital Marketing Specialist - Circulation. In these roles, he developed and implemented marketing strategies that contributed to audience engagement and circulation growth.
Educational Background
Michael Blank studied at the University of Wisconsin-Eau Claire, where he earned a Bachelor of Business Administration (BBA) degree from 2007 to 2011. His studies focused on Marketing, Management, Public Relations, and Advertising. This educational foundation has equipped him with the skills necessary for his career in digital marketing and analytics.
Skills and Expertise
Michael Blank specializes in implementing triggered messaging and digital marketing strategies to enhance online visibility. He has developed and executed digital testing strategies that improve customer engagement through innovative site and email solutions. Michael demonstrates a strong ability to quickly learn new software applications and technology, which contributes to his efficiency in optimizing marketing efforts.