Lauren Froneberger
About Lauren Froneberger
Lauren Froneberger is a Search Engine Optimization Specialist with a Bachelor's Degree in Marketing and Entrepreneurial Management from the University of South Carolina. She has experience in digital marketing and SEO, having worked at Townsquare Interactive and currently at Blue Corona, where she focuses on improving client KPIs through various SEO strategies.
Work at Blue Corona
Lauren Froneberger has been employed at Blue Corona as a Search Engine Optimization Specialist since 2020. In this role, she focuses on enhancing client SEO performance through the execution of both on-site and off-site SEO tactics. Her responsibilities include improving key performance indicators (KPIs) such as search visibility, website visits, leads, engagement metrics, and conversions. Lauren utilizes various tools, including Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz, and Yext, to develop and implement effective SEO strategies.
Education and Expertise
Lauren Froneberger earned her Bachelor’s Degree in Marketing and Entrepreneurial Management from the University of South Carolina - Darla Moore School of Business, where she studied from 2014 to 2018. Her education provided her with a strong foundation in marketing principles and entrepreneurial strategies. This academic background complements her expertise in search engine optimization, where she specializes in keyword research and the execution of SEO tactics that enhance client visibility and performance.
Previous Work Experience
Before joining Blue Corona, Lauren held several positions that contributed to her professional development. She worked as a Senior Digital Marketing Specialist at Townsquare Interactive from 2018 to 2020, where she focused on digital marketing strategies. Additionally, she gained experience as a Summer Intern at Action Greensboro in 2016 and as an Editorial Intern at Progressive Business Media in 2017. Lauren also served as an Admissions Telecounselor and Admissions Office Representative at the University of South Carolina from 2017 to 2018.
Industry Engagement
Lauren Froneberger actively keeps up with industry trends in search engine optimization. She integrates both established and emerging best practices into her client campaigns to ensure they remain competitive in the digital landscape. Her commitment to continuous learning and adaptation in the SEO field allows her to effectively enhance client strategies and improve overall performance.