Rachel Tinker
About Rachel Tinker
Rachel Tinker serves as the Director of SEO & Content Marketing at Blue Corona, where she leads a team of 30 and specializes in optimizing digital strategies. With a background in SEO and communications, she has held various roles in marketing and management since 2016.
Current Role at Blue Corona
Rachel Tinker serves as the Director of SEO & Content Marketing at Blue Corona, a position she has held since 2023. In this role, she manages a team of 30 direct reports and provides strategic guidance to achieve exceptional results. Her responsibilities include defining agency best practices across multiple service lines and optimizing digital strategies to boost search rankings and enhance website performance.
Previous Experience at Blue Corona
Prior to her current role, Rachel Tinker worked at Blue Corona in various capacities. She was a Senior SEO Analyst from 2020 to 2021, where she focused on improving search engine optimization strategies. Following this, she served as the Manager of SEO Services from 2021 to 2023, further developing her expertise in SEO and content marketing.
Internship and Early Career
Rachel Tinker began her career with internships that provided foundational experience in communications and marketing. In 2017, she worked as a Communications Intern at Go Girl Communications for three months and as a Marketing Intern at Keller Williams Realty Infinity for two months. These roles contributed to her understanding of marketing strategies and communication techniques.
Educational Background
Rachel Tinker studied at Elon University, where she earned a Bachelor of Arts in Communications with a focus on Strategic Communications from 2014 to 2018. During her time at Elon, she also worked as an Admissions Tour Guide and Office Assistant, gaining valuable experience in communication and organizational skills.
Leadership and Community Involvement
Rachel Tinker has held leadership positions within the North Carolina Association of Residence Halls (NCARH). She served as the Associate Director of Affiliation from 2016 to 2017 and later as the Director from 2017 to 2018. In these roles, she was involved in fostering collaboration and enhancing the student experience within the organization.