Chase Maccubbin
About Chase Maccubbin
Chase Maccubbin is a Digital Marketing Specialist at Blue Raven Solar, where he has worked since 2021. He holds an Associate's Degree and a Bachelor's Degree in Business Management from Utah Valley University, and he has experience in email and SMS marketing, campaign analysis, and creating marketing communications.
Work at Blue Raven Solar
Chase Maccubbin has been employed as a Digital Marketing Specialist at Blue Raven Solar since 2021. In this role, he focuses on utilizing HubSpot software for customer relationship management, specifically through email and SMS marketing. He designs and manages workflows and marketing communication lists to maintain a consistent brand voice across various campaigns. His responsibilities also include analyzing campaign performance metrics, such as open rates and click-through rates, to generate analytical reports that inform marketing strategies.
Education and Expertise
Chase Maccubbin studied at Utah Valley University, where he earned an Associate's Degree in Business Management from 2016 to 2020. He continued his education at the same institution, obtaining a Bachelor's Degree in Business Management with a focus on International Business from 2020 to 2022. His academic background has equipped him with a solid foundation in business principles, which he applies in his digital marketing role.
Previous Work Experience
Before joining Blue Raven Solar, Chase Maccubbin held several positions in marketing and management. He worked as a Marketing Ambassador at CycleBar for four months in 2021, where he promoted the brand in Saratoga Springs, Utah. Additionally, he served as a Digital Marketing Intern at Black Rifle Coffee Company for three months in 2021, gaining experience in digital marketing strategies. Prior to these roles, he worked as a Scheduling Supervisor at Vivint from 2018 to 2021, where he developed skills in management and organization.
Marketing Skills and Tools
Chase Maccubbin possesses a range of marketing skills, particularly in digital marketing and customer relationship management. He utilizes HubSpot software to manage email and SMS marketing campaigns effectively. His proficiency in Adobe Photoshop allows him to create visually appealing marketing communications for email campaigns. Additionally, he developed a marketing playbook for his department, outlining various promotional channels and strategies to achieve company objectives.