Casey Fortney
About Casey Fortney
Casey Fortney is the Director of ABX at Bluecore, where he orchestrates pre-sales activities and has designed the company's Sales Development program. He holds a Bachelor of Arts in Psychology from The Ohio State University and an MBA from LSU Shreveport.
Current Role at Bluecore
Casey Fortney serves as the Director of Account-Based Experiences (ABX) at Bluecore since 2023. In this role, Fortney is responsible for orchestrating all pre-Sales Qualified Opportunity (SQO) activities within the buyer journey. Fortney's focus includes enhancing pipeline creation and progression for leading brands through multi-channel communications. This position follows a series of roles within Bluecore, where Fortney has contributed significantly to the development of the sales strategy.
Professional Experience
Before joining Bluecore, Casey Fortney held various positions at Oracle. Fortney worked as a CX Applications Sales Executive and later as a CX Applications Sales Manager. Additionally, Fortney began at Oracle as a Core Tech Business Development Consultant. Fortney also served as the Chief of Staff and Nominations & Judging Chair for the Young Women's Alliance, contributing to community initiatives in Austin, Texas.
Education and Expertise
Casey Fortney earned a Bachelor of Arts in Psychology from The Ohio State University, completing the program from 2014 to 2018. Fortney further advanced academic qualifications by obtaining a Master of Business Administration (MBA) from LSU Shreveport in 2021. This educational background supports Fortney's expertise in sales development and account-based marketing strategies.
Sales Development Program at Bluecore
At Bluecore, Casey Fortney designed the Sales Development program and evolved it into an enterprise Account-Based Experiences (ABX) function. This initiative reflects Fortney's strategic approach to sales and marketing, focusing on aligning sales efforts with customer needs and enhancing overall engagement.
Community Engagement and Interests
Casey Fortney actively participates in the Ohio State University alumni community, supporting the Buckeyes. In addition to professional commitments, Fortney trains for marathons around Schiller and German Village in Columbus, demonstrating a commitment to personal fitness and community involvement.