Dave Lokes
About Dave Lokes
Dave Lokes serves as the Vice President of Digital Strategy at Bluecore, a position he has held since 2022. He has extensive experience in marketing and digital strategy, having previously held leadership roles at companies such as Champs Sports, Foot Locker, and Oriental Trading Company.
Current Role at Bluecore
Dave Lokes serves as the Vice President of Digital Strategy at Bluecore. He has held this position since 2022. In this role, he focuses on developing and implementing digital strategies that enhance customer engagement and drive business growth. His work involves leveraging data analytics and marketing technologies to optimize digital marketing efforts.
Previous Experience at Champs Sports
Prior to his current role, Dave Lokes was the Vice President of Marketing at Champs Sports from 2014 to 2016. During his tenure in Bradenton, Florida, he was responsible for overseeing marketing strategies that aimed to increase brand visibility and sales performance for the sports retail chain.
Experience at Foot Locker, Inc.
Dave Lokes has extensive experience with Foot Locker, Inc., where he held multiple positions. He served as Vice President of Data from 2016 to 2018 and later as Vice President of Digital Marketing from 2018 to 2020. His roles involved managing data-driven marketing initiatives and enhancing the company's digital presence in Bradenton, Florida.
Role at Oriental Trading Company
From 2020 to 2022, Dave Lokes worked as the Vice President of Marketing at Oriental Trading Company, a subsidiary of Berkshire Hathaway. Based in Omaha, Nebraska, he was responsible for leading marketing strategies that catered to the company's diverse customer base and contributed to its overall growth.
Background in Business Intelligence
Dave Lokes began his career in business intelligence at GTSI Corp, where he served as Area Vice President from 2003 to 2006. This early experience provided him with a strong foundation in data analysis and strategic decision-making, skills that he has carried into his subsequent marketing roles.