Jennifer O'connor
About Jennifer O'connor
Jennifer O'Connor is a Digital Campaign Manager at Bluecore, where she has worked since 2022. She combines her background in psychology with marketing strategy to enhance client engagement and campaign effectiveness.
Work at Bluecore
Jennifer O'Connor has been employed at Bluecore as a Digital Campaign Manager since 2022. In this role, she focuses on developing and executing digital marketing strategies that enhance client engagement. Her work involves integrating client-centered strategies into campaigns, leveraging her background in psychology to improve campaign effectiveness.
Previous Experience in Advertising
Before joining Bluecore, Jennifer O'Connor held several positions in advertising. She worked as an Advertising Account Executive at WDRB Media from 2020 to 2023, and at WHAS-TV from 2019 to 2020. Additionally, she was an Advertising Account Executive at Louisville Business First from 2016 to 2019. These roles provided her with extensive experience in both print and TV marketing strategies.
Education and Expertise
Jennifer O'Connor earned a Master of Education (MEd) in Clinical Psychology from the University of Louisville, studying from 2013 to 2015. She also holds a Bachelor of Science (BS) in Psychology from Xavier University, where she studied from 2009 to 2013. Her educational background supports her expertise in integrating psychological principles into marketing strategies.
Background in Marketing Strategy
Jennifer O'Connor possesses a strong background in marketing strategy, combining her knowledge of psychology with practical marketing applications. She has experience working with top-level executives on business development and growth initiatives, which enhances her ability to create effective marketing campaigns tailored to client needs.