Lauren Reuter (Baird)
About Lauren Reuter (Baird)
Lauren Reuter is a Senior Product Marketing Manager at Bluecore, with extensive experience in omni-channel marketing across various industries, including fashion and SaaS. She has held significant roles at companies such as Old Navy, Lily AI, and HUNCH.AI, and has a strong educational background in communications and marketing.
Work at Bluecore
Lauren Reuter has been serving as a Senior Product Marketing Manager at Bluecore since 2023. In this role, she focuses on developing marketing strategies that align with customer needs and market trends. Her responsibilities include managing product marketing initiatives and collaborating with cross-functional teams to enhance product positioning and drive growth.
Previous Experience in Product Marketing
Prior to her current position, Lauren Reuter worked at Lily AI as a Senior Product Marketing Manager for seven months in 2022. She also held multiple roles at Old Navy, including Senior Marketing Manager for Omni Product Campaigns from 2021 to 2022, and Marketing Manager for Omni Commercial Content from 2019 to 2021. Her experience in these roles involved developing omni-channel campaigns based on insights and analytics.
Entrepreneurial Background
Lauren co-founded Ways of Change, where she served as Creative Director from 2013 to 2017. This role involved leading creative initiatives and managing projects in both the San Francisco Bay Area and Northern Thailand. Her entrepreneurial experience contributed to her skills in strategic planning and market analysis.
Educational Background
Lauren Reuter studied at Southern New Hampshire University, where she focused on Advertising and Applied Communication, achieving a degree in Public Relations. Additionally, she attended San Diego State University, earning a degree in Communications. She also studied at the Australian College of Professional Styling, where she obtained a Diploma in Professional Photo, specializing in Film, TV, and Personal Styling.
Skills and Expertise
Lauren has a strong background in developing omni-channel marketing campaigns, particularly in the fashion and SaaS start-up sectors. She is experienced in leading global teams and managing cross-functional collaborations to achieve marketing objectives. Known for her adaptability, she effectively navigates ambiguous situations and pivots strategies to align with business goals.