Manish Kotra
About Manish Kotra
Manish Kotra is a Senior Deliverability Manager at Bluecore, with a background in finance and extensive experience in email deliverability and product management. He has worked at notable companies including Adobe, GE Capital, and Benchmark Email, and holds an MBA in Finance from Maharishi Dayanand University.
Work at Bluecore
Manish Kotra has been serving as the Senior Deliverability Manager at Bluecore since 2020. In this role, he focuses on ensuring high email deliverability rates and optimizing email campaign performance. His expertise includes building email reputation across major Internet Service Providers (ISPs) such as Gmail, Yahoo, and Microsoft. Kotra's responsibilities involve managing email database quality and implementing strategies for effective email communication.
Education and Expertise
Manish Kotra earned his MBA in Finance from Maharishi Dayanand University, completing his studies from 2009 to 2012. He also holds a Bachelor of Commerce (B.Com.) degree from Delhi University, which he obtained between 2008 and 2015. Kotra possesses product management skills and has significant expertise in email deliverability, including knowledge of email authentication protocols such as SPF, DMARC, and DKIM.
Professional Background
Before joining Bluecore, Manish Kotra worked at Adobe as a Consultant for Adobe Campaign Deliverability from 2018 to 2020. He also held the position of Product Manager for Email Deliverability at ValueFirst Digital Media Pvt. Ltd. from 2014 to 2018. His earlier experience includes working as a Database Analyst at GE Capital and as an Assistant Manager in Customer Support at Benchmark Email, where he developed skills in email database cleaning and quality assurance.
Achievements in Email Deliverability
Throughout his career, Manish Kotra has specialized in various aspects of email deliverability. He has experience in feedback lookups (FBL) and is knowledgeable about compliance with regulations such as the CAN-SPAM Act and CASL. His work has involved optimizing email throttling processes to enhance campaign effectiveness, showcasing his commitment to improving email marketing strategies.