Nandini Rathi
About Nandini Rathi
Nandini Rathi is the Director of Deliverability at Bluecore, a position she has held since 2022. She has a strong background in digital content and luxury blogging, having served as Editor-in-Chief of Bornrich.com and founded ContentCloud.
Work at Bluecore
Nandini Rathi has held multiple roles at Bluecore since joining the company. She currently serves as the Director of Deliverability, a position she has held since 2022. Prior to this role, she was the Director of Customer Success from 2018 to 2022, where she contributed to enhancing customer relationships and satisfaction. Additionally, she briefly served as Director of Deliverability in 2022 for eight months, focusing on optimizing email deliverability strategies.
Education and Expertise
Nandini Rathi possesses extensive expertise in digital content direction, social media, and online campaigns. Her background includes significant experience in the luxury niche, where she has established herself as a leading blogger. She has a strong understanding of content strategy and digital marketing, which she applies in her current and previous roles.
Background
Nandini Rathi has a diverse professional background that spans several years in the digital media and marketing sectors. She began her career at India Today in 2007, working with Spice Magazine for five months. She co-founded Instamedia Network (Instablogs) in 2005, where she served as VP of Content for seven years. During her tenure, Instamedia achieved over 20 million page views per month and secured $4 million in venture funding.
Achievements
Nandini Rathi has made significant contributions to various platforms. As Editor-in-Chief of Bornrich.com, she grew the website from zero to 3 million page views per month, establishing it as a leading luxury destination online. She also founded ContentCloud, a platform designed to support new-age publishers and digital agencies. Previously, she served as CMO at Betaout for one year, further enhancing her leadership experience in digital marketing.