Prashant Kumar
About Prashant Kumar
Prashant Kumar serves as the Vice President of Products at Bluecore, where he has worked since 2022. He has a strong background in Mar-Tech and eCommerce, with previous roles at eBay, Persado, and Sears Holdings Corporation.
Work at Bluecore
Prashant Kumar serves as the Vice President of Products at Bluecore, a position he has held since 2022. In this role, he leads product definition, development, and launch processes, focusing on enhancing Bluecore's platform. His leadership is instrumental in shaping the future of retail through innovative product strategies. Kumar's expertise in Mar-Tech and customer-centric business leadership supports Bluecore's mission to transform communications and democratize intelligence within the eCommerce sector.
Education and Expertise
Prashant Kumar earned a Master of Business Administration (MBA) from the Yale School of Management, where he studied Business Administration and Management. He also holds a Bachelor of Engineering (B.E.) in Electronics Engineering from K. J. Somaiya College of Engineering. His educational background complements his extensive experience in product management and strategic customer development within the eCommerce industry.
Background
Kumar has a diverse professional background with significant roles in various organizations. He worked at eBay as a Senior Director for Americas Customer Growth from 2018 to 2020 and previously served as the Global Director of Customer Data and Marketing Tech from 2014 to 2017. His experience also includes positions at Persado, Sears Holdings Corporation, Palo Alto Research Center (PARC), BT, and Apple, where he developed a strong foundation in product management and business development.
Achievements
Throughout his career, Prashant Kumar has demonstrated a unique ability to build high-performance teams and deliver results in the eCommerce and marketplace sectors. He has played a key role in developing innovative solutions, including first-party identification strategies, which are critical for modern marketing. His advocacy for purposeful decision-making and accountability has influenced organizational practices and strategies in the companies he has worked for.