Sarah Cascone
About Sarah Cascone
Sarah Cascone serves as the Vice President of Marketing at Bluecore, where she focuses on differentiating the company's messaging. She has a background in event planning and marketing, having held various roles at Worldwide Business Research and Bluecore.
Work at Bluecore
Sarah Cascone currently serves as the VP of Marketing at Bluecore, a position she has held since 2021. In this role, she focuses on differentiating the company's messaging to align with its innovative product offerings. She oversees multiple marketing functions, including Field, Content & PR, Sales Marketing, Demand Generation, Creative, and Account-Based Experience (ABX). Prior to her current role, she held various positions at Bluecore, including Director of Marketing from 2018 to 2020 and Senior Director of Marketing for 10 months in 2020.
Education and Expertise
Sarah Cascone earned a Bachelor of Science degree in Communication Studies and Psychology from SUNY Oneonta, where she studied from 2005 to 2009. Her educational background provides a foundation for her expertise in marketing and communication strategies. This knowledge supports her current role in overseeing comprehensive marketing initiatives at Bluecore.
Background in Event Planning
Before joining Bluecore, Sarah Cascone worked at Worldwide Business Research, where she held several roles from 2009 to 2014. She began as an Event Coordinator and later became a Meeting Planner and Senior Meeting Planner. During her tenure, she spearheaded the execution of leading industry events, which contributed to her skills in managing large-scale marketing initiatives.
Recognition in Marketing Industry
Sarah Cascone has been recognized for her contributions to the marketing industry. She was honored in the DMN Marketing Hall of Femme as a ‘Woman to Watch,’ highlighting her impact and influence in the field. This recognition underscores her commitment to advancing marketing practices and her leadership role within the industry.