Shweta Patel
About Shweta Patel
Shweta Patel is the Director of Customer Success at Bluecore, bringing over 14 years of experience in database-driven digital marketing and performance-focused strategy. She has held various roles at notable companies such as T-Mobile, L'Oréal, and Oracle, demonstrating expertise in operational efficiency and client engagement.
Work at Bluecore
Shweta Patel currently serves as the Director of Customer Success at Bluecore, a position she has held since 2024. Prior to this role, she worked as the Manager of Customer Success at the same company from 2021 to 2024. Her responsibilities include leading customer success initiatives and enhancing client engagement. Patel's experience at Bluecore builds on her extensive background in customer relationship management and operational efficiencies.
Previous Experience in Customer Relationship Management
Shweta Patel has a diverse background in customer relationship management, having held various roles in prominent companies. She worked at T-Mobile as a CRM Operations Manager from 2012 to 2013, and later at Clarisonic (L’Oréal) as a CRM Manager from 2013 to 2014. Additionally, she served as a Senior Account Manager and then as Director of Account Management at Responsys from 2014 to 2018. These roles contributed to her expertise in client engagement and retention strategies.
Education and Expertise
Shweta Patel holds an Associate Degree in Electronics Engineering and Technology from Wentworth Institute of Technology, where she studied from 2000 to 2002. She also earned a Bachelor of Science in Computer Engineering and Technology from the same institution, completing her studies in 2004. Furthering her education, Patel obtained a Master of Business Administration (MBA) from Syracuse University - Martin J. Whitman School of Management between 2020 and 2022. Her educational background supports her strong technical skills and strategic thinking in digital marketing.
Background in Digital Marketing and Program Management
With over 14 years of experience in database-driven digital marketing, Shweta Patel has developed a strong technical background. She has worked in various capacities, including as a Program Manager at e-Dialog from 2007 to 2009 and as a Technical Program Manager at Intelius from 2011 to 2012. Her roles have focused on creating operational efficiencies and tailored solutions for clients, demonstrating her ability to manage complex projects and drive results.
Skills and Analytical Expertise
Shweta Patel possesses strong analytical skills that enable her to develop compelling value propositions for new product initiatives. She is skilled in agile processes and has expertise in lifecycle marketing and segmentation, which contributes to effective campaign management. Patel utilizes various software tools, including Microsoft Office and Adobe Analytics, to enhance productivity and insights. Her ability to translate complex business and technical requirements into actionable programs is a key asset in her roles.