Brad Gerick
About Brad Gerick
Brad Gerick serves as the Head of Content at BluWave, LP, where he leads content marketing strategy. He has a background in journalism and social media management, with experience at notable organizations such as New York Daily News and DNAinfo.
Work at BluWave
Brad Gerick serves as the Head of Content at BluWave, LP, a position he has held since 2022. In this role, he is responsible for leading the content marketing strategy, focusing on high-conversion content that supports the company's growth objectives. His efforts contribute to BluWave's recognition as one of America's fastest-growing companies by Inc. magazine.
Previous Experience in Media
Brad Gerick has a diverse background in media and content management. He worked at New York Daily News as the Director of Social Media from 2014 to 2015 and previously served as the Social Media Manager from 2013 to 2014. Additionally, he held the position of Audience Development Director at DNAinfo from 2015 to 2017, and he was a Regional Editor at Patch.com from 2011 to 2012. His experience spans various roles that emphasize content creation and audience engagement.
Education and Expertise
Brad Gerick earned a Communications Degree with a Journalism Concentration and an English Minor from Mount St. Mary's University, completing his studies from 2005 to 2008. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from the same institution between 2009 and 2011. His academic background supports his expertise in content strategy and digital marketing.
Content Creation Skills
Brad Gerick specializes in creating high-conversion content, including original blog posts, case studies, white papers, and reports. His skills extend to writing UX copy, which enhances user experience through strategic content. This expertise is evident in his contributions to website redesigns and various content marketing initiatives.
Personal Interests
Outside of his professional endeavors, Brad Gerick has a passion for coffee, demonstrated by his hobby of brewing single-origin pourovers. He also developed a sourdough starter named Charlie during the pandemic, reflecting his interest in baking. These personal pursuits complement his professional skills in content creation and strategy.