Alicia (Koscielny) Barreto
About Alicia (Koscielny) Barreto
Alicia (Koscielny) Barreto is the Director of Product Marketing at Boatsetter, a position she has held since 2022. She has a diverse background in marketing, having worked in various roles across multiple companies, including Veronica Beard and Barneys New York.
Work at Boatsetter
Alicia Barreto currently serves as the Director of Product Marketing at Boatsetter, a position she has held since 2022. In this role, she oversees product marketing strategies and initiatives to enhance customer engagement and retention. Prior to her current position, she worked as a Senior Product Manager focused on Marketing Retention from 2021 to 2022. Her experience at Boatsetter has contributed to the company's growth and customer satisfaction.
Education and Expertise
Alicia Barreto earned a Bachelor of Science degree in Marketing and Philosophy from Boston College, where she studied from 2009 to 2013. Additionally, she participated in a Study Abroad Program at Florence University of the Arts in Spring 2012. Her educational background provides a strong foundation in marketing principles and philosophical thinking, which she applies in her professional roles.
Professional Background
Alicia Barreto has a diverse professional background in marketing and product management. She has held various positions at notable companies, including Veronica Beard, where she worked as Ecommerce Manager and later as Senior Ecommerce Manager. Her experience also includes roles at Barneys New York as Senior Email Marketing Coordinator and Digital Communications Coordinator. Additionally, she has interned at MWW Group and Rue La La, gaining valuable insights into consumer lifestyle marketing and public relations.
Career Progression
Alicia Barreto's career has seen significant progression in the marketing field. After starting as a Public Relations Intern at Rue La La, she moved on to various roles that included digital marketing and email marketing coordination. Her tenure at Barneys New York spanned two years, during which she developed skills in digital communications. Her experience at Veronica Beard further solidified her expertise in ecommerce and customer relationship management.
Internship Experience
Alicia Barreto gained early experience through several internships that contributed to her professional development. She interned at MagnaCare as a Marketing & Sales Intern and at Rue La La as a Public Relations Intern. These roles provided her with practical knowledge in marketing strategies and consumer engagement, laying the groundwork for her future positions in the industry.