Caitlin Coble Choate
About Caitlin Coble Choate
Caitlin Coble Choate serves as the Global Head of Marketing at Boatsetter and has held various marketing leadership roles at notable companies such as Airbnb, Google, and Yumi. She holds a Bachelor of Science degree in Apparel Design & Technology and Merchandising from Florida State University.
Work at Boatsetter
Caitlin Coble Choate serves as the Global Head of Marketing at Boatsetter, a position she has held since 2024. In this role, she is responsible for overseeing the marketing strategy and initiatives for the company. Her experience in the marketing field contributes to the growth and visibility of Boatsetter in the boating and water sports industry.
Previous Experience at Airbnb
Caitlin Coble Choate has extensive experience at Airbnb, where she held multiple roles from 2015 to 2021. She started as the Global Manager of Social Media, then progressed to Global Lead for Social Editorial Content, and later became the Head of Social for the Americas. In her final role at Airbnb, she served as the Global Senior Marketing Lead for one year, where she played a key role in the company's marketing efforts during significant events.
Career at Yumi
Caitlin Coble Choate worked at Yumi as the Senior Vice President of Marketing from 2021 to 2024. During her tenure, she successfully transformed Yumi from a direct-to-consumer brand into a best-selling brand at retail. Her leadership in marketing strategies significantly enhanced the brand's market presence and consumer engagement.
Education and Expertise
Caitlin Coble Choate earned a Bachelor of Science degree in Apparel Design & Technology and Merchandising from Florida State University. Her educational background provides a strong foundation for her career in marketing, particularly in the fashion and consumer goods sectors.
Professional Background
Caitlin Coble Choate has held various significant positions in marketing and social media across multiple organizations. Prior to her roles at Airbnb and Yumi, she worked at Google as the Global Lead for Social Media at Google Nest. Additionally, she held positions at TOMS, where she was instrumental in building the brand's social media presence and launching award-winning user-generated content marketing campaigns.